Technological Forces
As we can see, E-commerce has had an exponential increase since pandemic because of the necessities of the brands to expand their market and improve in social media, networks and ways of stay in constantly contact with the consumers. In the textile industry e-commerce is easier to apply, at Mercedes Campuzano, it atracts more people, they have a web page in which more than 3000 people visits the web and also they have a blog where they can stay closer to their objective market with tendencies. At the online stores of Fallabela, Dafiti and Linio, they do the 10% of the sales.
In conclusion, applying e-commerce is a good choice for the brand, morely if the brand is in the textile industry because is easier, the e-commerce is cheaper and more practice for an organization that is just starting and more when we are at the height of technology.
E-COMMERCE
E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods and services over the internet. The growth of e-commerce has been driven by advancements in technology, increased internet access, and changing consumer behavior.
E-commerce has had a significant impact on the global economy, with online retail sales projected to reach $4.9 trillion by 2021 (Statista, 2021). The COVID-19 pandemic also accelerated the shift to e-commerce, with many consumers turning to online shopping as a safer alternative to traditional retail.
PAYMENT METHODS
In Colombia, at least 76% of Colombians who use the Internet have made purchases through this means, which makes some tools such as PayPal, PayU, PSE, Google Wallet... Because they are the places where where payments are made with greater security and ease in the network.
In the case of PayU, in Colombia there are more than 80% of the businesses that use the Internet for business, users have the widest range of payment methods on the market and do not make additional charges. PayU charges a fee of 3.49% plus $900 per transaction. However, in case the company registers higher income, the rates can be negotiated, depending on the volume of sales. With PayPal, the figures depend, although from the firm it was announced that businessmen can make the configurations easily and free of charge, without opening commissions.
As evidenced by the results of the payment survey carried out by the Banco de la República at the end of 2020, 50% of the businesses surveyed have adopted some electronic payment instrument or channel. Furthermore, 26.1% of the adoption of these services occurred as a consequence of the pandemic. Likewise, 51.4% of the businesses surveyed reported having had an increase in their electronic sales compared to those made in cash.
Companies in the textile industry use electronic payment methods to make it easier for the customer to purchase and this have added value to a brand. In the case of Naty London, Mercedes Campuzano and SantoRosario, they handle electronic payments through PayU. This is an opportunity for the industry since more sales are generated and customers save lines, waiting time and buy safely.
https://www.banrep.gov.co/es/blog/efectivo-pagos-electronicos-tiempos-pandemia<br>