Competitive Forces
Mercedes Campuzano
Is a brand with 100% Colombian artisan production, which offers shoes, clothing and bags for classic, modern, adolescent, young or adult women with a wide range of fashion items and garments, which are constantly renewed and always affordable.
This brand is a competition for our organization since it is a brand with more time in the industry and more recognized at a national level, it sells similar products that become easy products to replace for the customer and it has physical stores in some cities of the country.
Naty London
Is a Colombian brand that offers bags and wallets for young or adult women made with unique and exclusive material of the brand and with the approval of fashion experts in Italy.
It represents a competition because it sells bags with cruelty free material in Colombia with a variety of designs and colors for women, so customers can take it as a substitute product and has an international quality verification
Santo Rosario Moda
Is a versatile Colombian brand that offers bags and clothes. It provides in each of its designs, an avant-garde and innovative style, the perfect complement that highlights the beauty of today's woman.
This brand represents a competition because it sells bags with different designs, sizes, and colors at a cheaper price than others, which is more striking for customers. They have a physical store in Bogota.