Grand Strategy Matrix

For product 1 and 2, it is recomended to implement  product development strategy as it is positioned in the quadrant I, for this strategy we proposed the implementation of new colors for those products or variations of this product so in this way, products 1 and 2 will have a stronger competitive position. 

For product 3, it is recommended to implement a production cost reduction strategy. This will allow the sale price of the product to be lowered, which will make it more attractive to consumers. This strategy is part of the retrenchment, which seeks to optimize the company's internal resources to improve its profitability and competitiveness. By reducing production costs, the company will be able to offer the product at a more competitive price, which can attract more customers and increase its market share.