Customer Analysis

Sample results to analyze consumers and their preferences based on the products we offer

DEMOGRAPHIC QUESTIONS

It was possible to show that we have a young group, mostly students, located in the capital, in a range of 18 to 26 years, in the same way we cover a varied public, although they are more women than men, possibly because the products we offer are more attractive for this segment.

PRODUCT PREFERENCES QUESTIONS

Considering that this company focuses on producing synthetic leather bags and suitcases, it is a good indicator that the fashion presented by those surveyed is to prefer this material over real leather (question 6).

In addition, more than 80% of the sample uses or would like to use products in this material, with bags and suitcases standing out among the three most voted (Question 8).

On the other hand, the purchase of these products is not as frequent as it occurs in other markets considering that the most frequent responses were nil and the two most frequently, "every six months" and "every year or more", which at the beginning it might not be beneficial for the company. (Question 10) 

Also, it is important to consider that a large percentage has a preference for physical stores and another very close to this has no inclinations towards virtual or physical ones, which could be both an opportunity and a threat for the company. (Question 9)

From this investigation it was denoted that the colors black and white are of great preference over others present in the survey. In addition, now there is greater clarity about the importance that consumers give to factors such as quality and design over materials, price and comfort, although none stood out as irrelevant or unimportant to the public. (Question 13) 

However, in terms of price, the responses were very varied, although the ranges between 80,000-100,000 and 100,000-120,000 are highlighted above all, which would be important to consider seeking to offer a quality product and an adequate price for the consumer and their needs. , without leaving aside the sustainability and finances of the company. (Question 14)