Type of Strategy

Intensive Strategies

Market Development: The company's intensive strategies are based on market development. We believe that by introducing the products nationwide we will have the opportunity to adapt the offer to the preferences and specific needs of each area and this will help us to generate more clients in several main cities of the country and with the growth of the company, generating more sales and attracting new consumers to the store

Means for achieving strategies: We will carry out the strategy through the creation of a marketing plan with geographic segmentation in 2 main cities, Medellín and Cali, initially, through the Facebook manager tool that will cost $112 for a month (fx rate of the day)

Diversification Strategies

Related Diversification: Our diversification strategy is to increase our catalog of bags. We believe that it is necessary to expand our range of products, women need a variety of bags for multiple occasions and our catalog is limited for those that are looking for a variety of styles and colors. Our strategy would be to implement other type of bags, add synthetic leather wallets to our catalog considering  that it is a product related to the brand and of daily importance for all people, additionally, to add the sale of straps with different designs for the bags and in this way to be a stronger competitor in the market and increase our sales

Means for achieving strategies: Develop a marketing plan to publicize the new expanded product catalog, highlighting the unique features and benefits of the new products to attract customers. We will do it with a Facebook manager campaign that costs 62 dollars for the month of launch. (fx rate of the day)

Cost of new products: 

• Wallets: $75.400
• Bags: $90.400